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The secrets of earning more online
- 24 June 2008
- A new report produced by nfpSynergy, suggests many charities overly rely on passive online fundraising tactics like "donate now" buttons that are, in isolation, a decade out of date; failing to proactively engage with habits, interests and lifestyles of the 21st Century donor.
- The report highlights a widespread missed opportunity. Although extremely cost-effective - raising an average of around £10 for every £1 spent on direct costs - online fundraising currently has relatively low impact as a portion of total voluntary income, averaging just 2% per charity (compared with 27% from supporter development and retention; and 7% from major donors).
- The full research "Passion, persistence & partnership: the secrets of earning more online", is produced by nfpSynergy, working with MissionFish and supported by the Institute of Fundraising.
- Download a copy of the executive summary (PDF)
- Download a copy of the full report (PDF)
"Besides the new funds raised through our eBay auction, the profile of the charity has been raised immeasurably through eBay for Charity. We're still riding the wave!" — Claire Newman, Development Office, Books Abroad